Vivian Shun-wen Wu (Chinese name: 吳舜文; December 5, 1913 – August 9, 2008), born in Changzhou of the Jiangsu Province of China, was a prominent Taiwanese businesswoman. She was the former chairwoman of Yulon Motor, a Taiwan-based automaker which is currently known for building automobiles under the brand of Nissan. And Wu also once acted as the chairwoman of Tai Yuen Textile, a textile producer, and China Motor, another automaker that under the brand of Mitsubishi Motors.
Wu's father Wu Ching-yuen was a businessman of textile industry. She graduated from the Saint John's University, Shanghai, and received her master's degree at the Columbia University. Her husband Yen Ching-ling, who moved to Taiwan with Wu in 1948, was the founder of Yulon. Their only son is Kenneth Yen, the current CEO of Yulon Group, that owns Yulon Motors and Tai Yuen Textile, China motors and other subsidiaries. Wu died in Taipei on August 9, 2008.