Viva La Vida or Death and All His Friends - Release and Promotion

Release and Promotion

In a Rolling Stone magazine interview, vocalist Chris Martin announced the album's release date and its title, Viva la Vida, which is a Spanish phrase that translates into English as "long live life". It takes its name from a painting by Frida Kahlo, an acclaimed 20th century Mexican artist. The album cover art is an 1830 painting by Eugène Delacroix titled Liberty Leading the People. On 10 April 2008, a new journal entry appeared on the band's website announcing the track list and release date, as well as hinting at new tracks to be issued before the album's release. "Violet Hill" was confirmed as the first single from Viva la Vida, with a release date of 5 May. In May 2008, Coldplay featured in an advertisement for Apple's iTunes with the song "Viva la Vida".

The band's official website was updated in late April to reveal the official Viva la Vida artwork as well as a free release of the single "Violet Hill", which became available for download for one week from 29 April 2008. The album was leaked around 5 June and the band decided to make the album available to stream via their Myspace profile from 8:30 pm WEST on 6 June. On 25 June 2008, the band became the third band ever to perform on The Daily Show with Jon Stewart, performing "42" and "Lost!". On 27 June at 7:00 am EDT, Coldplay began a Today Show, outdoor, live performance on the streets outside of Rockefeller Plaza, New York. The band performed on the Late Show with David Letterman on 30 June and on The Tonight Show with Jay Leno on 17 July.

In August 2008, Coldplay announced they would be releasing an EP, Prospekt's March, consisting of unreleased material from the Viva la Vida recording sessions. The album was re-released on 25 November 2008 in a deluxe edition, titled Viva la Vida - Prospekt's March Edition. It contains tracks from the original album and Prospekt's March.

The stage setup for the Viva la Vida Tour consisted of a stripped down main stage and two catwalks; Coldplay also performed amongst audience members at the back of venues in a special acoustic set. Instead of a giant video screen on-stage, the band opted for six hanging giant lightbulbs that displayed images and closeups. The band started the tour playing a concert at the Brixton Academy and free shows at Madison Square Garden on 23 June, and ended the tour in Barcelona. The tour ended on March 2010 at Latin America and consisted of 172 concerts.

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