Release and Promotion
"Viva la Vida" was initially released only with iTunes Store pre-orders of Viva la Vida or Death and All His Friends on 7 May 2008 – the "new edit" version of the song – which led to the song's temporary exclusion from the UK Singles Chart. It was released as a download-only single on 25 May 2008, and a physical CD single in Europe on 29 July 2008 to coincide with the release of the single's music videos. "Viva la Vida" was well-downloaded in the internet, becoming iTunes' best-selling song of 2008. From 24 December 2008 to 5 January 2009 an official remix of the song by producer Stuart Price, named the "Thin White Duke Mix", was given away for free as a Christmas gift via the band's website.
The song was used as part of Apple Inc.'s iPod + iTunes advertisement campaign. Coldplay performed the song live for the first time at the 2008 MTV Movie Awards. It has since gone on to make many media appearances, including being featured throughout the episode "A Person of Interest" from the paranormal drama Medium, as a song played on the radio in the episode "We're Not in Kansas Anymore" from the teen drama 90210, used as bumper music on Bill Bennett's "Morning in America" radio talk show, and on the international soundtrack to the Brazilian soap opera A Favorita which helped push "Viva la Vida" up the charts in Brazil, where the telenovela been shown. "Viva la Vida" was the entrance music for Birmingham City Football Club during the 2009–2010 season, but was quickly dropped after negative response by the supporters. In 2009, Solange Knowles covered the song. Lady Gaga also covered the song for BBC Radio 1. A live version of the song appeared on Coldplay's 2009 live album LeftRightLeftRightLeft. Pet Shop Boys also performed the song live on their 2009 Pandemonium Tour and the song appeared on their Christmas EP. It was also used in an episode entitled "Million Dollar Maybe" of The Simpsons. The song was covered in the seventh series of The X Factor by the boyband One Direction in 2010.
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Famous quotes containing the words release and, release and/or promotion:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)