Viva Elvis was the seventh resident Cirque du Soleil show on the Las Vegas Strip. It resided at the Aria Resort & Casino and premiered on February 19, 2010 and the show closed on August 31, 2012. . Cirque du Soleil partnered with Elvis Presley Enterprises to produce this show, similar to how they partnered with The Beatles' Apple Corps Ltd to produce the resident show Love at the Mirage.
CKX, Inc., the company that owns the rights to Elvis Presley's name, likeness, and music publishing, signed an agreement to have Cirque create the Elvis-themed residency show. The gala premiere was originally scheduled for January 2010 on what would have been Elvis' 75th birthday, but was postponed until February 19, 2010. The Elvis Presley Projects will include additional touring and its multimedia presentations, along with "Elvis Experiences" (interactive multimedia exhibits).
Famous quotes containing the word elvis:
“Commercial to the core, Elvis was the kind of singer dear to the heart of the music business. For him to sing a song was to sell a song. His G clef was a dollar sign.”
—Albert Goldman (b. 1927)