Background Information
Vitamin World was founded in 1960 by Arthur Rudolph, and is headquartered in Bohemia, New York. Vitamin World is subsidiary of NBTY Inc. NBTY Manufactures and sells its products under the Vitamin World, Holland and Barett, and Puritans Pride labels. Vitamin Worlds are the North American retail stores, Holland and Barretts are the United Kingdom retail stores, and Puritans Pride is an online / catalog phone ordering division.
Most divisions sell similar products, but cater to different customer. Vitamin world sells many of their own supplements under the "Vitamin World", "Herbal Authority", and "Precision Engineered" brands. General vitamins and minerals are "Vitamin World" brand. Herbs, teas, and natural beauty products and sold under the "Herbal Authority" brand, and sports nutrition products are sold under the "Precision Engineered" brand. Vitamin World sells products from 3rd party vendors, the majority of which are sports nutrition products from big companies.
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