Visual kei (ヴィジュアル系, bijuaru kei?, lit. "visual style" or "visual system") is a movement among Japanese musicians, that is characterized by the use of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics. Some sources state that visual kei refers to a music genre, or to a sub-genre of Japanese rock, with its sound usually related to glam rock, punk rock and heavy metal. However other sources state that visual kei is only a fashion, with its unique clothing, make-up and participation in the related subculture being what exemplifies the use of the term.
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