Rebranding As VIST Financial
Prior to its rebranding in March 2008, VIST Financial was known as Leesport Financial Corp., with seven subsidiaries: Leesport Bank, Madison Bank, Essick & Barr Insurance, The Boothby Group, Madison Insurance Consultants, Madison Financial Advisors, and Philadelphia Financial Mortgage.
On March 3, 2008, the company publicly unveiled its new name and brand: VIST Financial, an acronym standing for vision, integrity, solutions and trust, allegedly the company's core values.
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