The Product
Viru beer is sold in distinctive tall bottles in the shape of an octagonal pyramid. Current bottle design was updated by an Estonian design agency The Brand Manual and has been registered internationally by Baltic Beer Company Ltd; it is intended to resemble the mediæval-era turrets found in Estonia. The name of the beer was changed when it was launched in Britain. In Estonia it was known as A. Le Coq Premium Extra until it was discontinued by the brewery in 2006/2007. A new design label was introduced in 2007.
The beer is brewed with malted barley from Lithuania, water drawn from artesian wells at the brewery, and Saaz hops from the city formerly Austrian named Saaz (since 1918 Žatec, today in the Czech Republic). Hops have been produced here for more than seven centuries.
Baltic Beer Company will be launching two new styles of Viru beer in early 2013 - a strong bock style beer at 6.8% ABV and a dark lager at 4.7%.
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Viru Bottle with the old label until October 2007
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Viru bottle with a new label since October 2007
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Viru new bottle with the new label from November 2010
Read more about this topic: Viru (beer)
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