Virgin Experience Days is a company belonging to the Virgin Group which sells experience day vouchers as gifts and as a means for companies to incentivise customers and staff.
The company was in March 2001 founded by Richard Branson, chairman and founder of the Virgin Group. In 2003 it merged with Acorne Plc, founded in 1989 and an original player in the experience voucher market, and a firm with which the Virgin Group had had an association since 1995.
Virgin Experience Days offers a wide range of products, including adventure activities such as skydiving, flying, motor racing, bungee jumping and sphering, as well as quieter options such as spa days and gourmet experiences.
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“A hidden strength
Which if Heav’n gave it, may be term’d her own:
‘Tis chastity, my brother, chastity:
She that has that, is clad in compleat steel,
And like a quiver’d Nymph with Arrows keen
May trace huge Forests, and unharbour’d Heaths,
Infamous Hills, and sandy perilous wildes,
Where through the sacred rayes of Chastity,
No savage fierce, Bandite, or mountaneer
Will dare to soyl her Virgin purity,”
—John Milton (1608–1674)
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—Bruno Bettelheim (20th century)
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—Chinese proverb.