Concept and Development
The Viral Change model proposes that the traditional approach to change does not work effectively because it is too focused on processes. Change that is, linear, mechanistic, driven from the top of the organisation downwards, encompassing a big set of complex actions is often too process driven. By focusing on a small set of carefully chosen and non-negotiable behaviours, the Viral Change method serves to create and/or change the culture of the organisation through peer influence. The approach taps into the organisation behind the organisational chart. Three quarters of workplace conversations occur in the informal social networks and collaborative space that are active behind the scenes.
By recognising and tapping into these informal social networks within the organisation, behaviours are spread from person to person to create an internal infection of a new and more successful culture. Viral Change adapts scale-free networks laws to the spread of change, whether new ideas, new ways of working, improving utilisation of technology, cultural change or any other ‘change approach’ that organisations may need. The distribution of influence in scale-free networks follows a power law (logarithmic) where a relatively small number of people are well connected and the majority of people are not.
Read more about this topic: Viral Change
Famous quotes containing the words concept and/or development:
“Teaching Black Studies, I find that students are quick to label a black person who has grown up in a predominantly white setting and attended similar schools as “not black enough.” ...Our concept of black experience has been too narrow and constricting.”
—bell hooks (b. c. 1955)
“They [women] can use their abilities to support each other, even as they develop more effective and appropriate ways of dealing with power.... Women do not need to diminish other women ... [they] need the power to advance their own development, but they do not “need” the power to limit the development of others.”
—Jean Baker Miller (20th century)