Vinnie Potestivo

Vinnie Potestivo is an American casting director and television producer.

He is currently the President of Vinnie Potestivo Entertainment, Inc (VPE) which began as a full-service talent and casting agency dedicated to finding talent solutions for all media platforms including broadcast, digital and print. Founded in 2008, VPE specializes in casting and the development of long-form character-driven reality programming, celebrity-driven reality programming, host and expert casting, and celebrity talent procurement. VPE's Modern Media Marketing department was launched in 2010, and with a strong focus in Branded Media, Celebrity Brand Development, Celebrity Brand management, and Talent Endorsements; it has already attracted clients such as Kiehl's, Ustream, Guinness and Mercy (a new hangover prevention beverage).

Prior to VPE, Potestivo was a principal partner at Classic Entertainment Group where he launched Blue Scissors Media, a full-service multimedia production company with a focus in branded media content for a range of television, broadband and mobile platforms.

At the helm of MTV's East Coast Talent & Series Development Department, he was responsible for launching some of today's biggest names in pop culture including: Mandy Moore, Nick Cannon, Benji & Joel Madden (Good Charlotte), Vanessa Minnillo and Ashlee Simpson. He is also the Creating Producer of 8th & Ocean, Man & Wife, Aly & AJ: A Sister Act, Me & Mr. Jones, Foxy and I Won't Love You to Death: The Story of Mario and His Mom. In 2006 he co-created Man & Wife with Fatman Scoop, which was developed for television and aired on MTV in 2008. While at MTV, he worked closely with the MTV News & Doc, Original Series Development and Celebrity Music & Talent Departments to deliver talent-driven-programming for various MTVN platforms (including, but not limited to, MTV, MTV2, MTVU, MTV.com, MTVFilms as well as a dozen MTV International Affiliates).

He is a graduate of Wagner College and has worked as casting director for TV, Film, Commercials, Voice Overs, and Print prior to accepting a full-time position at MTV in 1998.