Economic Effects
In terms of volume, Vins de Pays d'Oc and Vin de Pays du Val de Loire (previously known as Vins de Pays du Jardin de France) are responsible for the majority of French exports.
Originally, Vin de Pays designation was commonly viewed as inferior to an AOC Appellation, often being ascribed to thin and simple wines. However, since the late 1980s, an increase in demand for varietal wines has led some French producers and cooperatives to produce more Vin de Pays, especially Vin de Pays d'Oc, to make varietal wines with some form of designation, while turning away from the highly restrictive AOC classification which often requires very specific blends of grape varieties.
This can be seen as a response to the increasing sales success of varietal New World wines from Australia, New Zealand, the United States, South Africa and Chile. As well as varietal wines (such as Cabernet Sauvignon or Merlot), Vin de Pays is being used to produce non-traditional blends which do not meet the requirements of AOC or VDQS regulations. Some of these wines are considered much better, and command higher prices, than AOC or VDQS wines from the same region, or even the same winemakers.
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