Advertising Division
- Established in 1997
The Advertising division was founded in 1997 as Medialand Advertising, a subsidiary of Videoland. Up until the end of 2004 the unit served as an advertising agency for the various channels in the Videoland family as well as the Pi-li Puppet Drama Channel and LS Time Movie Channel. Medialand provided specialized corporate advertising, advertising photography and other functions for these channels.
In January 2005, Medialand was merged into Videoland as the Advertising Division of the company, with no substantial change in its operations. The division includes three departments handling advertising sales, advertising planning and advertising traffic.
The three departments in the division work very closely together, a trait developed while functioning as a single unit, and they continue handling hundreds of annual events. Other projects involve channel packages such as Introduction to Idol Drama; 1111 Job Bank: Working with Dummies; and the ChinaTrust JCB Platinum Card; and there are shooting assignments for the Ice Tea Time series; Wagamama Ramen Guide; and the Fu-bong Bank V Les Enfants Joint Card. In 2005 the Advertising Division expanded the scope of its activities to include public-spirited events like shooting the People's Joint Action; the Golden Visual Awards in cooperation with the Government Information Office and the Show Your Love campaign for the Taipei City Government. All of these projects have been carried out by the Advertising Sales Department with support from the Planning and Traffic divisions to form a solid, three-cornered approach to advertising.
Read more about this topic: Videoland Television Network
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