Video Brain Family Computer - Reception

Reception

The VideoBrain largely failed to achieve commercial viability for a number of reasons. Poor design decisions hindered user acceptance; for example, the VideoBrain's confusing and user-unfriendly keyboard made even simple text entry a tedious process. Moreover, the computer did not offer the then-popular programming language BASIC, forcing users to instead to adopt APL/S - a far more obscure and difficult programming language. Finally, the VideoBrain software library had trouble reaching a key audience. Most available software was aimed at productivity or educational markets, and lacked any variety of entertainment titles.

Perhaps the largest contributor to the VideoBrain's failure was simply a lack of proper marketing and hardware availability. Public understanding of computers in 1977 was significantly lower than it is today, and many potential consumers simply did not understand the benefits of owning a home computer. Additionally, the VideoBrain was mainly sold through mail-order outfits, and only made a brief retail showing at Macy's Department Stores. (By contrast, video game consoles at the time were easily available in a number of department and toy chains, allowing them to far outsell the VideoBrain Computer System).

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