Video Age International - Current

Current

The magazine's main market is at television trade shows where it is distributed free of charge. It does contain a minute newsstand presence, and can be found in the lobby of a variety of Los Angeles hotels, especially around the time of the LA Screenings. Revenue comes entirely under the form of profit from advertisers. The magazine occasionally prints with a Spanish-language section. A presence in South America is budding, and the magazine has strong ties with a Brazilian trade show in São Paolo. The magazine also has a web presence, releasing occasional online press statements and videos documenting the magazine's presence at trade shows. The website offers a variety of services, none of them all that useful, and can be seen here.

Format

VideoAge utilizes a tabloid format and prints in full color. Advertisements are for the most part full-page, although the front cover prints with a smaller ad caption. The vast majority of the articles do not report simple facts as much as examine the television industry; the magazine is thus somewhat popular in universities where it's utilized as a primary reference source and object of study in a variety of classes. The scope of the magazine tends to focus more on those companies that advertise on it. The magazine differs from its contenders, such as Variety, in the sense that it does not dispatch reporters to stories, nor does it engage in conventional reporting practices. Because the magazine only has a real presence in trade shows, its scope tends to focus on those.