Modern Brand
On July 30, 2004, parent company Reynolds American Inc. was formed as a joint venture between the U.S. branch of BAT and R.J. Reynolds Tobacco Company. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.
After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey, Chile and Venezuela. Viceroy Red and Blue are sold as a budget brand in Canada.
Read more about this topic: Viceroy (cigarette)
Famous quotes containing the words modern and/or brand:
“I lately met with an old volume from a London bookshop, containing the Greek Minor Poets, and it was a pleasure to read once more only the words Orpheus, Linus, Musæus,—those faint poetic sounds and echoes of a name, dying away on the ears of us modern men; and those hardly more substantial sounds, Mimnermus, Ibycus, Alcæus, Stesichorus, Menander. They lived not in vain. We can converse with these bodiless fames without reserve or personality.”
—Henry David Thoreau (1817–1862)
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)