Modern Brand
On July 30, 2004, parent company Reynolds American Inc. was formed as a joint venture between the U.S. branch of BAT and R.J. Reynolds Tobacco Company. The Viceroy brand was brought under the Reynolds American umbrella as a part of B&W under RJR Tobacco.
After the B&W merger, the Viceroy brand has been played down in the U.S., continuing to be sold on the markets where demand is strong, like Russia, Poland, the Czech Republic, Argentina, Romania, the Middle East, Turkey, Chile and Venezuela. Viceroy Red and Blue are sold as a budget brand in Canada.
Read more about this topic: Viceroy (cigarette)
Famous quotes containing the words modern and/or brand:
“The reason for the sadness of this modern age and the men who live in it is that it looks for the truth in everything and finds it.”
—Edmond De Goncourt (1822–1896)
“Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular. But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.”
—Robertson Davies (b. 1913)