Vice (magazine) - History

History

Founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, it was launched as the Voice of Montreal in 1994 with government funding to provide work and a community service. When the editors wanted to break free of their commitments with the original publisher, Alix Laurent, they bought him out and changed the name to Vice in 1996. In search of more streetwear advertising income, they moved to New York City in 1999. Today, the magazine has over 900,000 readers across 22 different countries.

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