Programs
The booklets that Vegan Outreach prints are primarily distributed by individuals and groups through leafleting. This person-to-person approach to activism is an attempt to ensure that each person who interacts with a Vegan Outreach leafleter is given comprehensive, complete information that they can consider on their own time. The group's major program is called "Adopt-A-College", in which volunteers disseminate the booklets on college campuses. Vegan Outreach has chosen to focus on students (especially college-age) for three main reasons:
- The Relative Willingness and Ability to Change: Relative to the population as a whole, college students tend to be more open-minded – even rebellious against the status quo – and in a position where they aren’t as restricted by parents, tradition, habits, etc.
- The Full Impact of Change: Even if students and senior citizens were generally equally open to change, over the course of their lives, students can save more animals. Young people not only have more meals ahead of them but also have more opportunities to influence others.
- The Ability to Reach Large Numbers: College students are typically easier to reach in large numbers. For a relatively small investment of time, an activist can hand a copy of "Even If You Like Meat" or "Why Vegan?" to hundreds of students who otherwise might never have viewed a full and compelling case for compassion.
(Taken from “A Meaningful Life” by Matt Ball, Executive Director, Vegan Outreach.)
Read more about this topic: Vegan Outreach
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