Marketing
Vault was a citrus flavored beverage that contains many of the same ingredients as the Coca-Cola beverage Surge, which was discontinued in 2002. Test-marketing occurred in a limited area from June 2005 through Labor Day 2005. During this time, the drink was only available in certain markets in Alabama, Georgia, Kansas, Michigan, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. Vault was released nationally in February 2006 following commercials that were shown during the pregame show for Super Bowl XL.
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