VDP Software & Services
There are many software packages available to merge text and images into VDP print files. Some are stand-alone software packages, however most of the advanced VDP software packages are actually plug-in modules for one or more publishing software packages such as Adobe Creative Suite.
Besides VDP software, other software packages may be necessary for VDP print projects. Mailing software is necessary in the United States (United States Postal Service) and Canada to take advantage of reduced postage for bulk mailing. Used prior to the VDP print file creation, mailing software presorts and validates and generates bar codes for mailing addresses. Pieces can then be printed in the proper sequence for sorting by postal code. Software to manage data quality (e.g. for duplicate removal or handling of bad records) and uniformity may also be needed. In lieu of purchasing software, various companies provide an assortment of VDP-related print file, mailing and data services.
Read more about this topic: Variable Data Printing
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