Assumptions
The assumption underlying PSM is that respondents are capable of envisioning a pricing landscape and that price is an intrinsic measure of value or utility. Participants in a PSM exercise are asked to identify price points at which they can infer a particular value to the product or service under study. PSM claims to capture the extent to which a product has an inherent value denoted by price.
Read more about this topic: Van Westendorp's Price Sensitivity Meter
Famous quotes containing the word assumptions:
“Why did he think adding meant increase?
To me it was dilution. Where do these
Innate assumptions come from?”
—Philip Larkin (1922–1986)
“Assumptions of male superiority are as widespread and deep rooted and every bit as crippling to the woman as the assumptions of white supremacy are to the Negro.... this is no more a man’s world than it is a white world.”
—Student Non-Violent Coordinating Committee, African American civil rights organization. SNCC Position Paper (Women in the Movement)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)