Identity and Slogans
Beginning in 1997, TQS branded itself as le mouton noir de la télé (English: the black sheep of television), a slogan that could have served as the network's acknowledgment (or perhaps a badge of pride) that its history of financial difficulties, edgy programming, and limited availability outside Quebec had not always given it a prestigious place in the TV industry or in the eyes of the viewing public. The black sheep slogan was discontinued with the network's rebranding from TQS to V at the end of August 2009.
- 1987-1989: On grandit ensemble! (We grow together!)
- 1989-1995: TQS Au coeur de l'action! (TQS in the middle of action!)
- 1995-1997: Allumée! (Turned on!) (Literally, "Lit up!")
- 1997-2007, 2008-2009: Le mouton noir de la télé (The black sheep of television)
- 2007: Parce que vous êtes... différent! (Because you are... different!)
- 2009-2010: Laissez-vous divertir (Let yourself be entertained), to coincide with the rebranding to V on August 31, 2009.
- 2010: Le divertissement à la puissance V (Entertainment with power, V)
Read more about this topic: V (TV Network)
Famous quotes containing the words identity and/or slogans:
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)