Coffee Business
Almost 15 years later, Siddhartha established a successful coffee business in Karnataka. He grows coffee in Chikmagalur and exports about 28,000 tonne of coffee annually, sells another 2,000 tonne locally for about Rs 350 million each year, and his coffee growing and trading company Amalgamated Bean Company(ABC) has an annual turnover of Rs 25 billion. Siddhartha now has 200 exclusive retail outlets selling his brand of Coffee Day powder all over South India. ABC is India's largest exporter of green coffee.
He owns 12,000 acres (4047 ha) of coffee plantations.
He started his coffee trading company ABC in 1993, with a Rs 60 million turnover. His company grew gradually. He bought an ailing coffee curing unit in Hassan for Rs 40 million and turned it around. Now, his company has a curing capacity of 75,000 tonne, which is the largest in the country.
He was the first entrepreneur in Karnataka to set up a cyber café in 1996 (Café Coffee Day, a chain of youth hangout coffee parlors). Now, he has 1407 Coffee Day Cafes in India. V G Siddhartha also hopes to bag the contract to take his chain to all the airports of Karnataka and then the rest of the country. His cyber cafes attract at least 40,000 to 50,000 visitors a week.
V.G. Siddhartha was awarded the 'Entrepreneur of the year' – 2003 by The Economic Times for 'crafting a successful pan Indian brand for a commodity business and giving Indian consumers a new lifestyle experience that is within reach of the common man.'
Amalgamated Bean Coffee Trading Company Ltd. today is the largest exporter of green coffee from India and perhaps one of the two fully integrated coffee companies of Asia, involved in all sectors of Coffee from plantations to retailing to exports. 'Coffee Day Group' today is the only fully integrated and largest coffee conglomerate in India and is attributed with creating the 'coffee revolution' in India - acknowledged by the Coffee Board of India Amalgamated Bean Coffee Trading Company Ltd. – (ABCTCL) is India's largest coffee conglomerate and coffee exporter, pioneering India's first concept café's 'Café Coffee Day', a chain of youth hangout coffee parlors. From a handful of cafés in six cites in the first 5 years, 'Café Coffee Day' has today become India's largest and premier retail chain of cafes with 1438
cafes in 135 cities around the country.Read more about this topic: V. G. Siddhartha
Famous quotes containing the words coffee and/or business:
“you who put gum in my coffee cup
and worms in my Jell-O, you who let me pretend
you were daddy of the poets, witchman, you stand
for all, for all the bad dead, a Salvation Army Band
who plays for no one. I am cement. The bird in me is blind
as I knife out your name and all your dead kind.”
—Anne Sexton (1928–1974)
“Perpetual devotion to what a man calls his business is only to be sustained by neglect of many other things.”
—Robert Louis Stevenson (1850–1894)