The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by the USA Today newspaper in a live poll during the telecast in the United States of the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, ten the best) of focus groups based in McLean, Virginia, the newspaper headquarters and one (or more) sites around the country.
Read more about USA Today Super Bowl Ad Meter: Background, Past Winners, Multiple Winners, See Also
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