US Highway Associations
The creation of the US Highway System brought the end of the old trail associations, though the original Lincoln Highway Association would not disband officially until 1935. But new associations, to promote commerce and tourism along their specific highways, started. The U.S. Highway 66 Association formed in 1927 and became the most prominent of the groups. It would continue until 1975 as US 66 was becoming bypassed by interstates. Other groups promoted U.S. Route 40, U.S. Route 60, and U.S. Route 93. These groups mainly published travel guides for tourist, though the US 66 group was sometimes more political.
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