New Label
In 2009 SABMiller, owners of Ursus, started replacing the name of the city "Cluj" with "Premium" on their beer labels. Cluj will still be mentioned on the back of the premium bottle. Ursus Breweries representatives say that the label was changed after research studies made in Cluj showed that the most important visual element for consumers is the beer's description, which in Ursus's case is premium, black, or non-alcoholic.
Read more about this topic: Ursus Breweries
Famous quotes containing the word label:
“The label of liberalism is hardly a sentence to public igominy: otherwise Bruce Springsteen would still be rehabilitating used Cadillacs in Asbury Park and Jane Fonda, for all we know, would be just another overweight housewife.”
—Barbara Ehrenreich (b. 1941)
“The formation of an oppositional world view is necessary for feminist struggle. This means that the world we have most intimately known, the world in which we feel “safe” ... must be radically changed. Perhaps it is the knowledge that everyone must change, not just those we label enemies or oppressors, that has so far served to check our revolutionary impulses.”
—Bell (c. 1955)