Purposes
There are several reasons to use URL shortening. The free hosting space provided by Internet Service Providers for its customers may generate an aesthetically unpleasing address. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Such URLs are difficult to memorize and manually reproduce. As a result, long URLs must be copied-and-pasted for reliability. Thus, short URLs may be more convenient for websites or hard copy publications (e.g. a printed magazine or a book), the latter often requiring that very long strings be broken into multiple lines (as is the case with some e-mail software or internet forums) or truncated.
On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry. Using a URL shortener can allow linking to web pages which would otherwise violate this constraint. Some shortening services, such as tinyurl.com, and bit.ly, can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. Finally, URL shortening sites provide detailed information on the clicks a link receives, which can be simpler than setting up an equally powerful server-side analytics engine.
URLs encoded in two-dimensional barcodes such as QR code are often shortened by a URL shortener in order to reduce the printed area of the code or allow printing at lower density in order to improve scanning reliability.
Read more about this topic: URL Shortening
Famous quotes containing the word purposes:
“Virtuous people are simply those who have ... not been tempted sufficiently, because they live in a vegetative state, or because their purposes are so concentrated in one direction that they have not had the leisure to glance around them.”
—Isadora Duncan (1878–1927)
“Let us guard against saying that there are laws in nature. There are merely necessities: there is no one who commands, no one who obeys, no one who transgresses. Once you understand that there are no purposes, then you also understand that nothing is accidental: for it is only in a world of purposes that the word “accident” makes sense.”
—Friedrich Nietzsche (1844–1900)
“What we call a democratic society might be defined for certain purposes as one in which the majority is always prepared to put down a revolutionary minority.”
—Walter Lippmann (1889–1974)