Purposes
There are several reasons to use URL shortening. The free hosting space provided by Internet Service Providers for its customers may generate an aesthetically unpleasing address. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Such URLs are difficult to memorize and manually reproduce. As a result, long URLs must be copied-and-pasted for reliability. Thus, short URLs may be more convenient for websites or hard copy publications (e.g. a printed magazine or a book), the latter often requiring that very long strings be broken into multiple lines (as is the case with some e-mail software or internet forums) or truncated.
On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry. Using a URL shortener can allow linking to web pages which would otherwise violate this constraint. Some shortening services, such as tinyurl.com, and bit.ly, can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. Finally, URL shortening sites provide detailed information on the clicks a link receives, which can be simpler than setting up an equally powerful server-side analytics engine.
URLs encoded in two-dimensional barcodes such as QR code are often shortened by a URL shortener in order to reduce the printed area of the code or allow printing at lower density in order to improve scanning reliability.
Read more about this topic: URL Shortening
Famous quotes containing the word purposes:
“I have been reporting club meetings for four years and I am tired of hearing reviews of the books I was brought up on. I am tired of amateur performances at occasions announced to be for purposes either of enjoyment or improvement. I am tired of suffering under the pretense of acquiring culture. I am tired of hearing the word “culture” used so wantonly. I am tired of essays that let no guilty author escape quotation.”
—Josephine Woodward, U.S. author. As quoted in Everyone Was Brave, ch. 3, by William L. O’Neill (1969)
“A culture may be conceived as a network of beliefs and purposes in which any string in the net pulls and is pulled by the others, thus perpetually changing the configuration of the whole. If the cultural element called morals takes on a new shape, we must ask what other strings have pulled it out of line. It cannot be one solitary string, nor even the strings nearby, for the network is three-dimensional at least.”
—Jacques Barzun (b. 1907)
“O, I am smitten with a hatchet’s jaw;
And that in deed and not in word alone.
chorus: I thought I heard a sound within the house
Unlike the voice of one that jumps for joy.
He splits my skull, not in a friendly way,
Once more: he purposes to kill me dead”
—A.E. (Alfred Edward)