Purposes
There are several reasons to use URL shortening. The free hosting space provided by Internet Service Providers for its customers may generate an aesthetically unpleasing address. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Such URLs are difficult to memorize and manually reproduce. As a result, long URLs must be copied-and-pasted for reliability. Thus, short URLs may be more convenient for websites or hard copy publications (e.g. a printed magazine or a book), the latter often requiring that very long strings be broken into multiple lines (as is the case with some e-mail software or internet forums) or truncated.
On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry. Using a URL shortener can allow linking to web pages which would otherwise violate this constraint. Some shortening services, such as tinyurl.com, and bit.ly, can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. Finally, URL shortening sites provide detailed information on the clicks a link receives, which can be simpler than setting up an equally powerful server-side analytics engine.
URLs encoded in two-dimensional barcodes such as QR code are often shortened by a URL shortener in order to reduce the printed area of the code or allow printing at lower density in order to improve scanning reliability.
Read more about this topic: URL Shortening
Famous quotes containing the word purposes:
“What if we fail to stop the erosion of cities by automobiles?... In that case America will hardly need to ponder a mystery that has troubled men for millennia: What is the purpose of life? For us, the answer will be clear, established and for all practical purposes indisputable: The purpose of life is to produce and consume automobiles.”
—Jane Jacobs (b. 1916)
“What happened at Hiroshima was not only that a scientific breakthrough ... had occurred and that a great part of the population of a city had been burned to death, but that the problem of the relation of the triumphs of modern science to the human purposes of man had been explicitly defined.”
—Archibald MacLeish (1892–1982)
“[Girls] study under the paralyzing idea that their acquirements cannot be brought into practical use. They may subserve the purposes of promoting individual domestic pleasure and social enjoyment in conversation, but what are they in comparison with the grand stimulation of independence and self- reliance, of the capability of contributing to the comfort and happiness of those whom they love as their own souls?”
—Sarah M. Grimke (1792–1873)