An urban online community consists of a website that caters to one or more urban demographics. Today, many online communities focus on dating, employment and other social activities. A successful online community is based on the specific needs of the demographics that are being targeted.
Online personals/dating remained the leading paid content category, accounting for nearly 30 percent of all paid content. U.S. consumers spent $214.3 million on personals/dating content in the first half of 2003, up 76 percent from first half of 2002. Jupiter Research estimates that the online personals market is a $250 million market in the United States, expected to grow to $642 million by 2007. Some 40 million Americans visited personals/dating sites in August 2003, according to a report published by The Online Publishers Association and ComScore Networks. In 2002, Jupiter estimated that 17.2 million people viewed online personals and 2.5 million people paid for online ads. In 2006, Jupiter predicts 27.4 million will view online personals and 5.2 million will pay for ads.
Read more about Urban Online Community: Examples
Famous quotes containing the words urban and/or community:
“The gay world that flourished in the half-century between 1890 and the beginning of the Second World War, a highly visible, remarkably complex, and continually changing gay male world, took shape in New York City.... It is not supposed to have existed.”
—George Chauncey, U.S. educator, author. Gay New York: Gender, Urban Culture, and the Making of the Gay Male World, 1890-1940, p. 1, Basic Books (1994)
“As in political revolutions, so in paradigm choice—there is no standard higher than the assent of the relevant community. To discover how scientific revolutions are effected, we shall therefore have to examine not only the impact of nature and of logic, but also the techniques of persuasive argumentation effective within the quite special groups that constitute the community of scientists.”
—Thomas S. Kuhn (b. 1922)