Traditional Response Modelling
Traditional response modelling typically takes a group of treated customers and attempts to build a predictive model that separates the likely responders from the non-responders through the use of one of a number of predictive modelling techniques. Typically this would use decision trees or regression analysis.
This model would only use the treated customers to build the model.
Read more about this topic: Uplift Modelling
Famous quotes containing the words traditional, response and/or modelling:
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