Return On Investment
Because uplift modelling focuses on incremental responses only, it provides very strong return on investment cases when applied to traditional demand generation and retention activities. For example, by only targeting the persuadable customers in an outbound marketing campaign, the contact costs and hence the return per unit spend can be dramatically improved.
Read more about this topic: Uplift Modelling
Famous quotes containing the words return and/or investment:
“If he should take back his spirit to himself, and gather to himself his breath, all flesh would perish together, and all mortals return to dust.”
—Bible: Hebrew, Job 34:14-15.
“The only thing that was dispensed free to the old New Bedford whalemen was a Bible. A well-known owner of one of that city’s whaling fleets once described the Bible as the best cheap investment a shipowner could make.”
—For the State of Massachusetts, U.S. public relief program (1935-1943)