Release
When the film screened at the El Capitan Theatre in Hollywood, California from May 29 to July 23, 2009, it was accompanied by Lighten Up!, a live show featuring Disney characters. Other tie-ins included children's books such as My Name is Dug, illustrated by screenwriter Ronnie del Carmen. Despite Pixar's track record, Target Corporation and Walmart stocked few Up items, while Pixar's regular collaborator Thinkway Toys did not produce merchandise, claiming its story is unusual and would be hard to promote. Disney acknowledged not every Pixar film would have to become a franchise. Promotional partners include Aflac, NASCAR, and Airship Ventures, while Cluster Balloons promoted the film with a replica of Carl's couch lifted by hot air balloons for journalists to sit in.
Director Pete Docter intended for audiences to take a specific point from the film, saying:
Basically, the message of the film is that the real adventure of life is the relationship we have with other people, and it's so easy to lose sight of the things we have and the people that are around us until they are gone. More often than not, I don't really realize how lucky I was to have known someone until they're either moved or passed away. So, if you can kind of wake up a little bit and go, "Wow, I've got some really cool stuff around me every day", then that's what the movie's about.Read more about this topic: Up (2009 Film)
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)