Release
When the film screened at the El Capitan Theatre in Hollywood, California from May 29 to July 23, 2009, it was accompanied by Lighten Up!, a live show featuring Disney characters. Other tie-ins included children's books such as My Name is Dug, illustrated by screenwriter Ronnie del Carmen. Despite Pixar's track record, Target Corporation and Walmart stocked few Up items, while Pixar's regular collaborator Thinkway Toys did not produce merchandise, claiming its story is unusual and would be hard to promote. Disney acknowledged not every Pixar film would have to become a franchise. Promotional partners include Aflac, NASCAR, and Airship Ventures, while Cluster Balloons promoted the film with a replica of Carl's couch lifted by hot air balloons for journalists to sit in.
Director Pete Docter intended for audiences to take a specific point from the film, saying:
Basically, the message of the film is that the real adventure of life is the relationship we have with other people, and it's so easy to lose sight of the things we have and the people that are around us until they are gone. More often than not, I don't really realize how lucky I was to have known someone until they're either moved or passed away. So, if you can kind of wake up a little bit and go, "Wow, I've got some really cool stuff around me every day", then that's what the movie's about.Read more about this topic: Up (2009 Film)
Famous quotes containing the word release:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)