Impact and Influence
Seth Godin’s book in itself was an Ideavirus, released for free on pdf small enough for people to e-mail each other. Coupled with Malcolm Gladwell’s Tipping Point, Don Peppers’ One to One Communications and Doc Searls' Cluetrain Manifesto, this book formed a core change in the way organisations undertake marketing. Seth Godin has since claimed to have benefited greatly from the spread of this book through increased speaking engagements and a mass following.
The book remains available for free at http://www.sethgodin.com/ideavirus/downloads/IdeavirusReadandShare.pdf
Read more about this topic: Unleashing The Ideavirus
Famous quotes containing the words impact and/or influence:
“If the federal government had been around when the Creator was putting His hand to this state, Indiana wouldn’t be here. It’d still be waiting for an environmental impact statement.”
—Ronald Reagan (b. 1911)
“Just what is the civil law? What neither influence can affect, nor power break, nor money corrupt: were it to be suppressed or even merely ignored or inadequately observed, no one would feel safe about anything, whether his own possessions, the inheritance he expects from his father, or the bequests he makes to his children.”
—Marcus Tullius Cicero (106–43 B.C.)