Marketing and Advertising
The university paid $154.5 million for 20-year naming rights for advertising purposes of the University of Phoenix Stadium in Glendale, Arizona, a municipal sports arena, home of the NFL's Arizona Cardinals, and the site of the NCAA's Tostitos Fiesta Bowl. The university does not participate in intercollegiate sports.
Read more about this topic: University Of Phoenix
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“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
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