University of Hawaii Press - Marketing and Sales

Marketing and Sales

The Press is represented in North America and Hawai‘i by independent commission sales representatives; in Europe, Africa, and the Middle East by London-based Eurospan Publishers Group; and in the Pacific and Asia region by its sales subsidiary, East-West Export Books (EWEB). EWEB also represents 55 other university presses and scholarly publishers in Asia and the Pacific. The Press maintains stock in warehouses in Pennsylvania, Honolulu, Canada, and England, and serves as a distributor for over 50 publishers and several individuals, providing sales, marketing, promotion, warehouse, and business services on a commission basis.

Each year the Press displays its recently published books and journals at a range of professional meetings and trade shows held throughout the world, reaching a combined total of about 700,000 attendees at those events. The annual meeting of the Association for Asian Studies is its most important academic exhibit each year. Other major scholarly venues include the American Academy of Religion, American Anthropological Association, American Historical Association, American Library Association, Association for Asian American Studies, and College Art Association. Principal trade show venues have included the Australian Book Fair, BookExpo America, Canadian Booksellers Association Trade Fair, Frankfurt Book Fair, Los Angeles Times Festival of Books, and Taipei International Book Fair.

For the 2007 fiscal year, the top five bestselling books by dollar revenue were the revised and enlarged edition of the Hawaiian Dictionary by Mary Kawena Pukui and Samuel H. Elbert; the Beginning 1 volume of the Integrated Korean textbook series by the Korean Language Education and Research Center (KLEAR); Broken Trust by Samuel P. King and Randall W. Roth; the 4th edition of Japanese Culture by Paul Varley, and the 3rd edition of the Atlas of Hawaiʻi by Sonia P. Juvik, James O. Juvik, and Thomas R. Paradise.