Universal Creative is the research and development group responsible for designing rides and attractions for Universal Studios Theme Parks.
It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropping the MCA name, the company was renamed Universal Creative.
Famous quotes containing the words universal and/or creative:
“If only nature is real and if, in nature, only desire and destruction are legitimate, then, in that all humanity does not suffice to assuage the thirst for blood, the path of destruction must lead to universal annihilation.”
—Albert Camus (1913–1960)
“Of the creative spirits that flourished in Concord, Massachusetts, during the middle of the nineteenth century, it might be said that Hawthorne loved men but felt estranged from them, Emerson loved ideas even more than men, and Thoreau loved himself.”
—Leon Edel (b. 1907)