Universal Creative is the research and development group responsible for designing rides and attractions for Universal Studios Theme Parks.
It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropping the MCA name, the company was renamed Universal Creative.
Famous quotes containing the words universal and/or creative:
“God isn’t compatible with machinery and scientific medicine and universal happiness. You must make your choice. Our civilization has chosen machinery and medicine and happiness.”
—Aldous Huxley (1894–1963)
“Humanity has passed through a long history of one-sidedness and of a social condition that has always contained the potential of destruction, despite its creative achievements in technology. The great project of our time must be to open the other eye: to see all-sidedly and wholly, to heal and transcend the cleavage between humanity and nature that came with early wisdom.”
—Murray Bookchin (b. 1941)