Universal Creative is the research and development group responsible for designing rides and attractions for Universal Studios Theme Parks.
It is Universal's equivalent of Walt Disney Imagineering. From 1968 until 1997, Universal Creative was known as MCA Planning and Development. In 1997, when Universal parent MCA was sold to Seagram and dropping the MCA name, the company was renamed Universal Creative.
Famous quotes containing the words universal and/or creative:
“For universal love is as special an aspect as carnal love or any of the other kinds: all forms of mental and spiritual activity must be practiced and encouraged equally if the whole affair is to prosper. There is no cutting corners where the life of the soul is concerned....”
—John Ashbery (b. 1927)
“Is not the tremendous strength in men of the impulse to creative work in every field precisely due to their feeling of playing a relatively small part in the creation of living beings, which constantly impels them to an overcompensation in achievement?”
—Karen Horney (1885–1952)