Media Coverage
The USOC's only official contract is with NBC Universal for coverage of the Games. Contracts to air Olympic trials and national championships are negotiated by the national governing body for each sports, but most agree to carry the trials on NBC Universal-affiliated networks.
In 2009, the USOC and Comcast announced plans for The U.S. Olympic Network, which would have aired Olympic-sports events, news, and classic footage. However, the USOC met opposition from the International Olympic Committee, which preferred to deal with NBCU (and its then-new Universal Sports joint venture). Since then, Comcast has purchased a majority share of NBCU. Meanwhile, there has been no news about this network since mid-2009 and the status of this concept is uncertain; however, it may be merged somehow with Universal Sports now that they are co-owned.
Read more about this topic: United States Olympic Committee
Famous quotes containing the word media:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)