Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Disney World has acquired by now something of the air of a national shrine. American parents who don’t take their children there sense obscurely that they have failed in some fundamental way, like Muslims who never made it to Mecca.”
—Simon Hoggart (b. 1946)
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