Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“Minerva House ... was “a finishing establishment for young ladies,” where some twenty girls of the ages from thirteen to nineteen inclusive, acquired a smattering of everything and a knowledge of nothing.”
—Charles Dickens (1812–1870)
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