Acquired Distinctiveness
A descriptive mark can only be registered if it has ‘acquired distinctiveness’. This is achievable through its use, although proving that ‘acquired distinctiveness’ has been achieved usually relies on sales figures and advertising budgets.
Read more about this topic: United Kingdom Trade Mark Law
Famous quotes containing the word acquired:
“The actor can be compared to the soldier. The former dazzled by his triumphs, sighs continually for the struggles of stage- life; the latter filled with the glory he has acquired on the battlefield, cannot resign himself to peace.”
—Adelaide Ristori (1822–1906)
Related Phrases
Related Words