Promotion
For the first time the United Kingdom entry participated in a promotional tour to promote "It's My Time" in countries participating in the Contest.
Ewen's promotional tour started with an appearance at the Maltese national selection on 7 February 2009, which was followed by a performance at the Greek national selection on 18 February 2009, and one at Bosnia and Herzegovina's song presentation show on 1 March 2009. On 7 March, she attended the Russian selection show, where it was rumoured that she may sing in Russian, but this failed to materialise and she subsequently sang in English. Following Russia, Ewen performed at the Ukrainian national final on 8 March.
The second UKEurovision Preview Party was held at the Scala Club in London on 17 April, where seven competing acts in the 2009 Eurovision Song Contest, coming from Poland, Ukraine, Iceland, Cyprus, Romania, Bulgaria and Ireland, performed along with three former Eurovision participants: Friðrik Ómar, one part of the 2008 Icelandic entry Euroband, 1998 UK runner-up Imaani and the 2002 UK entry Jessica Garlick who came third. The next day, 18 April, Ewen was one of 23 competing acts in the 2009 Contest to perform at a Eurovision concert in Amsterdam. She also appeared on RTL 4's "Life and Cooking" while in the Netherlands.
Ewen concluded her pre-contest promotion in the UK, where she appeared on Friday Night with Jonathan Ross on 1 May, as well as Saturday Kitchen with James Martin on 2 May. On 3 May she appeared on Taniec z Gwiazdami, the Polish version of Strictly Come Dancing, and then on 4 May, she was a guest on BBC One's The One Show, appearing alongside Arlene Phillips.
In the week before the Contest, Ewen's Russian promotion included a free copy of her entry, It's My Time, being given away with copies of the Russian OK! Magazine. The magazine also included an interview with Jade, where she announced that she would be delighted to receive 12 points from Russia.
Read more about this topic: United Kingdom In The Eurovision Song Contest 2009
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