History
The UNICEF Tap Project was created in 2007 by a New York City based advertising/communications agency called Droga5 and launched on March 22, 2007 – World Water Day. The concept was to encourage patrons to donate $1 or more for the tap water they usually enjoy for free. The funds would go towards providing impoverished children with clean drinking water; with $1, UNICEF can provide a child with access to clean, safe water for 40 days. That first year the campaign was only on World Water Day, since then it has centered on World Water Week.
The first Tap Project that took place in New York City had the support of thousands of patrons at over three hundred restaurants, which helped to raise about $100,000 in funds. Since 2007, the UNICEF Tap Project has raised nearly $2.5 million for water and sanitation programs for children.
Read more about this topic: UNICEF Tap Project
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