Change For Good
In 2009, Tesco used “Change for Good” as advertising, which is trade marked by UNICEF internationally for charity usage but is not trademarked for commercial or retail use which prompted the agency to say "it is the first time in UNICEF’s history that a commercial entity has purposely set out to capitalise on one of our campaigns and subsequently damage an income stream which several of our programmes for children are dependent on”.They went on to call on the public “who have children’s welfare at heart, to consider carefully who they support when making consumer choices”.
Read more about this topic: UNICEF Ireland
Famous quotes containing the word change:
“In the great and deep qualities of mind, heart, and soul, there is no change. Homer and Solomon speak to the same nature in man that is reached by Shakespeare and Lincoln. but in the accidents, the surroundings, the change is vast. All things now are mobile—movable.”
—Rutherford Birchard Hayes (1822–1893)