Products and Services
Unicast's PRM platform provides interactive applications that incorporate 3D, video and Flash components. It was the first "Rich Media" provider to employ HD3D technology in online ad campaigns, pioneering the use of Premium Rich Media. In December 2007, Warner Bros. began employing the use of PRM to promote its DVD releases on the web. “Ads will be built on the 3D Video Cube ad format, proprietary to Unicast. The format, which was unveiled in April, incorporates 3D technology in Flash, enabling the development of interactive features, such as games, in Rich Media ads.”
This Unicast Ad suite of products is delivered using the Unicast Ad Platform (UAP). The UAP is utilized as a full-service tool and self-service tool. The full-service tool is delivered by the Unicast Ad Operations team of experts who manage the end-to-end solutions, from media planning and buying to creative production and data analysis on behalf of the client. As a self-service application publishers and agencies can take advantage of the technology to deploy and manage the entire campaign process on their own. Each self-service customer receives personalized access to Unicast’s team of media planners, product developers, campaign managers and 24/7 access to fast-response technical support. Unicast proactively delivers this data to key clients to further encourage its use. In 2008, the company plans to introduce an updated version of the index that will add new interaction metrics and allow clients to custom-weight the data to match their goals.
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