Unforgiven (2007) - Aftermath

Aftermath

Lance Cade and Trevor Murdoch continued to feud with Paul London and Brian Kendrick while Jeff Hardy got involved in a rivalry with Mr. Kennedy. At No Mercy, London and Kendrick teamed up with Hardy to take on the team of Cade, Murdoch and Kennedy in a six-man tag team match. Cade, Murdoch and Kennedy won the match after Kennedy delivered a Green Bay Plunge to London. On the September 17 edition of Raw, Candice Michelle and Mickie James defeated Melina and Jillian in a tag team match. Beth Phoenix was at ringside during the match At No Mercy, Candice and Phoenix had a rematch for the Women's Championship, which Phoenix won to capture the title.

On the September 18 edition of ECW on Sci Fi, General Manager Armando Estrada announced an "Elimination Chase" to determine the number one contender for the ECW Championship at No Mercy. The first match involved Elijah Burke, Kevin Thorn, Tommy Dreamer and Stevie Richards. Burke eliminated Richards from the Elimination Chase after pinning him. In the second round, which was held on the September 25 edition of ECW on Sci Fi, Burke went on to eliminate Kevin Thorn in a Triple Threat match after pinning him. On the October 2 edition of ECW on Sci Fi, Tommy Dreamer and Elijah Burke faced each other in the final match of the tournament. Dreamer won the final match after a DDT and was made the number one contender for the title until Estrada came and said that Elimination Chase was not over. He announced that Big Daddy V would be the final man in the Elimination Chase. Big Daddy V defeated Dreamer and became the number one contender to the ECW Championship. At No Mercy, CM Punk defended the ECW Championship against Big Daddy V and retained the title after Big Daddy V got disqualified.

On the September 21 edition of SmackDown, Michael Cole interviewed Rey Mysterio until John "Bradshaw" Layfield (JBL) said that he would conduct the interview instead. JBL claimed that he was the best wrestler ever and insulted Mysterio. Mysterio attacked JBL and challenged him to a fight until JBL introduced Finlay as Mysterio's opponent. Finlay attacked Mysterio with a shillelagh, which started a feud between the two. Finlay and Mysterio faced each other at No Mercy in a match which was fought to no contest. Also on the September 21 edition of SmackDown, the new World Heavyweight Champion Batista faced Mark Henry in a non-title match which Batista won by disqualification. Henry was disqualified after The Great Khali interfered and attacked Batista. After the match, Khali performed a Khali Vise Grip on Batista and challenged him to a Punjabi Prison match for the World Heavyweight Championship. At No Mercy, the two faced each other in a Punjabi Prison match for the World Heavyweight Championship, which Batista won to retain the title.

John Cena and Randy Orton continued their feud over the WWE Championship, as the two were scheduled to compete in a Last Man Standing match for the title. The match, however, never occurred. On the October 1 edition of Raw, Cena defeated Mr. Kennedy in a non-title match. After the match, as a part of the storyline, Orton attacked Cena and then counted to ten, which Cena was unable to answer to. Cena was legitimately injured in the match, and as a result, the following night on ECW on Sci Fi, Mr. McMahon vacated the WWE Championship because Cena's right pectoral tendon was legitimately torn while executing a hip toss during his match with Kennedy. At No Mercy, Mr. McMahon entered the ring and said that a new WWE Champion was to be crowned, and Orton was crowned as champion, but he was challenged by Triple H for the title on the spot. Triple H, however, defeated Orton to win the WWE Championship, but later that same night, Triple H lost the title to Orton back in a Last Man Standing match after a title defense against Umaga, who he was booked to face in a standard wrestling match.