History
In 1959, handling the General Mills account as an account executive with the Dancer Fitzgerald Sample advertising agency in New York, W. Watts Biggers teamed with Chet Stover, Treadwell D. Covington and artist Joe Harris in the creation of television cartoon shows to sell breakfast cereals for General Mills. The shows introduced such characters as King Leonardo, Tennessee Tuxedo and Underdog. Biggers and Stover contributed both scripts and songs to the series. When Underdog became a success, Biggers and his partners left Dancer Fitzgerald Sample to form their own company, Total Television, with animation produced at Gamma Studios in Mexico. At the end of the decade, Total Television folded when General Mills dropped out as the primary sponsor in 1969 (but continued to retain the rights to the series until 1995).
Read more about this topic: Underdog (TV series)
Famous quotes containing the word history:
“Don’t you realize that this is a new empire? Why, folks, there’s never been anything like this since creation. Creation, huh, that took six days, this was done in one. History made in an hour. Why it’s a miracle out of the Old Testament!”
—Howard Estabrook (1884–1978)
“I believe my ardour for invention springs from his loins. I can’t say that the brassiere will ever take as great a place in history as the steamboat, but I did invent it.”
—Caresse Crosby (1892–1970)
“The history of philosophy is to a great extent that of a certain clash of human temperaments.”
—William James (1842–1910)