Una Hotels & Resorts - History

History

UNA Hotel & Resorts was founded in November 2000 to create a new Italian hotel group based on solid management skills. UNA Hotels & Resorts since the beginning is known on the market as an innovative operator with a strong identity defined through a careful and thorough work of marketing and communication and a clear strategy of management. The hotel is the place where offer a wide range of services not only for its guests but also for people who are moving in that area. UNA Hotels & Resorts is pioneer in emotional marketing.

Perfectly aligned with the evolution of tools, UNA pays a special attention to Internet, having developed a structured and organic plan of online promotion and sales, aimed at achieving both domestic and international market with strategies developed specifically for those countries, such as China, which require special and local approaches.

In few years the group opened hotels in all the main Italian cities: in addition to Milan and Malpensa, also Bologna, Florence, Naples, Catania, Rome, Venice. The Mugello and Versilia Resorts are a further extension of the presence in Tuscany. After ten years of activity, thanks to an intensive development plan carried out with commitment and consistency, UNA now boasts an extensive presence throughout the country, with 30 hotels totalling 2,901 rooms.

The value of the UNA brand and the clear capacity for efficient management, soon created interest in the private hotel market, driving hotel owners and important companies such as Unipol Financial Group, to join UNA Hotels & Resorts. The philosophy of this hotel chain is offering an exclusive experience, whether it is a stay on a business or leisure trip, thanks to extensive use of cutting edge technology, attention to design, care with detail and an emphasis on the local element. UNA has always paid special attention to new trends in design and architecture in Italy, and makes a point of choosing among the most important architects in Italy, like Fabio Novembre (UNA Hotel Vittoria), Aldo Cibic (UNA Hotel Tocq), Renzo Costa (UNA Hotel Malpensa, UNA Hotel Roma) and Luca Scacchetti (UNA Hotel Napoli). *Now, UNA Hotels & Resorts consists of 27 hotels, the latest opened in Versilia, Venezia and Bologna, near the fair.

• Upcoming openings planned: Roma Termini and Villa Le Maschere.
• In June 2008 Elena David, the UNA Hotels & Resorts Managing Director, has been appointed President of the Italian Hotel Chains Associations for the biennium 2008-2010.