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Um Bongo is particularly famous for its long running (sung) slogan of "Um Bongo Um Bongo They Drink It In The Congo", used with the accompanying animated television advert since 1985.
The song was sung by Tony Jackson. The music and lyrics were composed by Andy Blackford. The advert itself was created by Oscar Grillo at Klacto Animations. Their earlier 1984 Kia-Ora advert established a new trend and led to them being commissioned to produce the Um Bongo spot for Leo Burnett.
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