Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the 1970s with a commercial that stated, "Ultra Brite gives your mouth......sex appeal!" It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.
During the late 1970s and 1980s the paste was sold in the United Kingdom but was eventually withdrawn in the 1990s due to competitive pressures.
Famous quotes containing the word ultra:
“Taste is the fundamental quality which sums up all the other qualities. It is the nec plus ultra of the intelligence. Through this alone is genius the supreme health and balance of all the faculties.”
—Isidore Ducasse, Comte de Lautréamont (1846–1870)