Reception
Despite strong sales, Ultimatum received intensely negative reviews since its conclusion. IGN's Jesse Schedeen gave the series' final issue a scathing review, saying, "Ultimatum is one of the worst comics I have ever read," and called it "the ultimate nightmare." Points of criticism among these reviews included the level of graphic violence, which included cannibalism, and the notion that the series was sold on the basis of its shock value. Some reviews also singled out Loeb's dialogue, needless amount of death, inconsistent characterization and storytelling,. Others asserted the story lacked originality, and that the series would have been better suited to someone who had previously been more involved with the Ultimate Marvel line, such as Brian Michael Bendis or Mark Millar. The scientific plausibility of Magneto shifting the magnetic poles in order to create an ecological disaster had also garnered criticism.
Despite negative reviews of the series as a whole, the initial reviews of the series' earlier issues were less negative. David Finch's art was often cited as Ultimatum's best aspect. Weekly Comic Book Review's Andrew C. Murphy gave the series' first issue a B+, praising David Finch's art, while Ben Berger gave it a C, opining that there was too much exposition, but also praising Finch's art.
Read more about this topic: Ultimatum (Ultimate Marvel)
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