Ulf Ekberg - Life and Career

Life and Career

Ace of Base released its debut album in 1992 and went on to attain major chart success throughout the 1990s.

Ekberg has produced several artists, TV productions, films and events and has sold over 40 million records world wide. With Ace of Base's The Sign (1993), he was #1 on the Billboards single and album list for six weeks and sold - as the only non-American band ever - diamond with the album. 1993 he was nominated in the USA for three Grammy Awards, won two American Music Awards, two Billboard Awards and eight World Music Awards. Ace of Base have reached the #1 world wide chart position and released four albums and one 'best of' album with four new songs.

Ulf restarted Ace of Base in 2006, touring the world with them from 2007 to 2009. In 2009 he started a new music production/publishing and management company together with Jonas Berggren based in LA, London and Stockholm.

Ulf is the creator and producer of the award-winning TV-format "Magician Impossible", featuring one of the world's leading magician: Joe Labero. "Magician Impossible" has been broadcast in over 30 countries, including at Saturday night prime time on UK's largest TV-channel: ITV.

He celebrated the Millennium (2000) with Bill Clinton at the White House. Every year, he donates money for cancer research, and often contributes at different charity events. He also actively supports projects that focus on child protection and their future around the world, including the HIV problem in Africa. He has been involved with several projects together with UNESCO and Save the Children.

After Ekberg experienced the tsunami in Phuket, Thailand he founded the Surin Relief Fund to support affected children by providing facilities to educate children and care for orphaned children.

He has also frequently been a strategic advisor to several global consumer brands and active in many "think tanks" both regarding environmental issues and global businesses. He is currently on the respected business magazine BusinessWeek's advisory board and advises Dr Ashok Khosla, the President of International Union for Conservation of Nature.

For two years, Ulf was active as a senior adviser for Team SEB and their $40 million investment in the Volvo Ocean Race.

Over the last ten years Ulf has also taken a leading role in a range of companies operating in the media and entertainment sector, including the strategic marketing company "Result", which has offices in North and South America, Europe, Asia and the Middle East.