UK Rock Challenge - Sponsors

Sponsors

The Be Your Best Foundation is always looking for sponsorship, because they are a charity and this sponsor helps to put on the events. There is a wide range of sponsors, but not as internationally known as the Australian sponsorship is (like Calvin Klein for one). In certain areas where the Rock Challenge is there is major backing and sponsorship from the local police force (partly because the introduction to the UK was with the backing of the Hampshire Constabulary). The One Network Radio stations like Heart FM(formerly known as 2CR FM), Southern FM, Chiltern Radio are also sponsors in their area and this way the Rock Challenge also some times use local presenters from the Radio Stations. Other Radio stations which are not owned by The One Network are also used for sponsorship (for example both from the Yorkshire Radio Network: The Pulse & Viking FM; Independently owned Lincolnshire based Lincs FM and finally Belfast's Downtown Radio). Other campaigns for good health, to tackle drugs & alcohol and to promote a better community also appear in the sponsorship. Just like the Police forces in Rock Challenge tour areas, all the local city and borough councils promote the Rock Challenge (but in the London area there is no definitive sponsorship or backing from the Police or city council). For the Finals, the sponsorship changes slightly because all the finals are presented by the insurance company Ansvar Insurance (which ironically has an Australian parent company) which is a company which helps non-profit organizations and individuals like Charities, helping by investing in certain organizations which work firstly and foremostly in alcohol and drug education (Ansvar Insurance (UK) Website). In the early announcements over the 2009 national finals it has been said that the success of the event is down highly to the sponsorship gained, to help the staging of the biggest event yet.