The competition attracts an extensive television audience, not just in Europe, but throughout the world. The matches are broadcast in over 70 countries with commentaries in more than 40 languages each year. With an estimated audience of 109 million people, the 2009 Champions League final surpassed that year's Super Bowl (106 million viewers) for the first time as the most-watched annual single sport event in the world.
Read more about this topic: UEFA Champions League
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“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)